Brand Led Growth | DecorX

What the Product is really about: It's an Ecommerce D2C brand for design first home decor products primarily: Wallpapers, Fabric, Resin Products etc.

What problems that the product solves: Website Experience, Diverse range of designs for different themes, Customer service and engagement.

What are some Customer Benefits: They will get to experience some really good designs in home decor, will be able to try out the products in their homes, can custom order.

How is the user currently solving the problem: Currently there are many websites which provide home decor products such as magicdecor.com, lifencolors.in, kalakaarihaath.com and so on from which the customers are able to order the wallpapers as well as different home decor products.

Job to be Done:

ours is a new product in an existing category. Pull already exists as people are already buying home decor products - online and offline. People are already searching for home decor products online.

however there are design limitations, and those are providing decent designs are costly, while those who are selling cheap don't have good designs.

So we will solve for Distinctiveness by providing good designs at the right price. We will solve for preference by communicating our USPs consistently to our customers and making customers aware of our designs consistently in our communications. We will solve for trust through customer reviews, sampling, providing consistent value over a period of time.

Understanding your user (define ICP):

Age: 35

Gender: Female

Location: Lucknow

Family Income: 100000/month

Apps: Zomato, Makemytrip, Uber, Bookmyshow

Social Media: Instagram

Married and 1 kid - age 5 years

yes, have job.

aspirational and experimental

want to have a positive vibe at their home

Age: 40

Gender: Male

Location: Gurgaon

Family Income: 5 Lac/Month

Apps: Blinkit, Inshorts, AirBnB, AmEx, ChatGPT, Netflix

Married and 2 kids

Running own startup

Doing interiors of their home and want to buy home decor products such as wallapaper

Very selective and design focussed when chosing products to use in their house.

Well travelled and educated.

Step 4: Core Value Prop:

For aspirational and people who want to decorate their home well, DecorX is a home decor brand that provides design first products in various categories.

Section II: Find your brand wedge.

Step 1: Core Questions:

What are some category insights? What are the top problems the category is facing from?

Most of the brands in Home Decor are not design and custom order focused.

Those who are providing good designs have a high price.

Top Problems that the user faces: Not great quality and design at the right price.

User Non-Negotiable: Getting the right quality and design of the product at the right price

User Negotiable: Getting the right design and quality

Aspirations: To get the right product with a great design and quality at the right price.

Step 2: Brand Wedge:

If Category Perception is that they offer great designs and quality at the right price and the user pain point is that they couldn't get the great designs and quality at the right price then DecorX will always priortize to provide products with great quality and designs at the right price.